Cliff | The Urban Prepper

Cliff is a full-time engineer and the creator of The Urban Prepper, one of YouTube’s most detailed and methodical preparedness channels, with over 325,000 subscribers and 39 million views.

For more than a decade, he has been helping everyday families in urban and suburban environments build practical, scalable emergency preparedness systems without the paranoia.

What began as a personal project in 2010 has grown into a trusted community built around modular gear, color-coded systems, and real-world checklists designed for people with jobs, kids, pets, and responsibilities. Cliff’s approach stands apart from traditional survival content by focusing on realistic, high-probability scenarios: power outages, earthquakes, wildfires, civil unrest, and everyday carry. These are the situations most of us are actually likely to face.

A Pacific Northwest native and father, Cliff believes preparedness isn’t about fear. It’s about peace of mind, resilience, and being ready when it counts. At this summer’s conference, he’ll bring that same clear-eyed, practical mindset to help attendees take meaningful steps toward readiness, no matter where they live or where they’re starting from.